How to implement a full-funnel PPC marketing strategy

A full-funnel PPC marketing strategy is incredibly important. The goal is to entice users to learn more, so use attention-grabbing headlines that are focused on the user’s search for more information. A couple of examples of search queries that fall into the awareness phase: “hot tub sales” “Best hot tub brands” “Hot tub store” “Hot tub comparisons” “Jacuzzi hot tub reviews”Ad creationFocus on ad copy that provides valuable information to the consumer while also showing the value of your brand specifically. For hot tub sales, this could include “One year of free service with purchase” and information about the hot tubs. Dig deeper: Setting PPC goals: How to tailor KPIs and metrics for each funnel stage