How To Identify The Blue Ocean For Link Building Strategy

Although the Blue Ocean Strategy wasn’t originally designed for link building, there’s an undeniable need for link builders to seek inspiration beyond their immediate strategies and guiding policies. The Skyscraper technique is a good example of a link building strategy that found a blue ocean when many link builders were playing in a red ocean. Building RelationshipsInstead of transactional link building practices (like paid links or link exchanges), focus on building genuine relationships with industry influencers, bloggers, and even competitors. That’s A WrapThe Blue Ocean Strategy offers a unique perspective on link building. In summary, applying the Blue Ocean Strategy to link building is not its intended use case – but it’s a philosophy that encourages innovation through your content strategy.