How to Hijack Demand with Content Differentiation

It also sets the trajectory for your messaging and content. Get insight into:Tips and warnings of using AI for speed and scaleThe importance of messaging pillars to guide content strategyWhy quality trumps quantityMyths of category creation and designSummary This session discusses how to hijack demand with content differentiation, focusing on buyer journey, differentiated category creation, and brand positioning. Content differentiation can give your marketing strategy serious leverage and is critical when creating a new category and positioning your brand. You can hijack demand with content differentiation, focusing on buyer journey, and using AI to fast-track processes. From mass-media awareness campaigns to conversion-focused demand marketing, performance measurement is ingrained in everything I do—you might even say it’s in my DNA.