How to harness the power of brand mentions across the search universe

This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. Brand mentions for SEOThe influence of brand mentions extends beyond name-dropping. Social search / search universeWhen we shift our focus to the emerging search universe and social search platforms, brand mentions begin to take on a different form. Dig deeper: Search, social and retail: The future of digital brand experiencesBrand mentions on traditional and social search platformsLet’s explore some of the benefits of traditional and social search brand mentions. Driving brand mentions across the search universeBy strategically fostering brand mentions, you can command a considerable share of search, marking your territory in the evolving search universe.