How to harness DSA wins in Performance Max

July 06, 2023

Dynamic search ads (DSA) have been a staple in Google Ads and Microsoft Ads management for years. However, dynamic search ads appear to be phased out in favor of Performance Max (PMax) campaigns. Performance Max supports every ad type within Google:Search : Ads serving on the SERP/SERE (search engine result page/search engine result experience). This means certain categories may trigger DSA components within Performance Max, resulting in serving ads you don't want to allocate budget to. Gains in the transition to Performance MaxTransitioning from DSA to Performance Max offers several significant gains.

The source of this news is from Search Engine Land