Optimize Your YouTube ChannelHow you set your YouTube channel up can impact how many users click the subscribe button. Upload the following to effectively brand your YouTube channel:Profile PictureA YouTube channel profile picture needs to show who you are and what your channel is about. You can use this data to inform your own YouTube content strategy and drive subscriber growth. Promote Your VideosYou can drive subscribers to your YouTube channel from other places—sometimes even off the YouTube platform itself. To check the number of subscribers your YouTube channel has, follow these steps:Log in to YouTube Studio and click “Analytics.”Then, on the “Overview” tab, click “Subscribers.”On the “Subscribers” tab, you can see the number of subscribers and the growth of your subscribers.