How to Get SEO Buy-In: 7 Actionable Tips

February 29, 2024

They can each help you implement small parts of SEO that together can be a sizable contribution to the overall SEO strategy. Adapt your language: Opportunities excite, orders irritateToo often, SEOs lead with “I need X…” and end with “…for SEO”. You can adapt SEO metrics to the ones everyone in the company is already thinking about. When it comes to getting buy-in for SEO, it can help to show what the opportunity cost would be if decision-makers chose not to invest in SEO. So, your pitch would be more like: “X competitor is saving up to $Y (traffic value) in Google ads costs by using SEO.

The source of this news is from Ahrefs