How to Get on the First Page of Google (Without Paying for Ads)

When your website appears on the first page of Google search results, you’re far more likely to get clicks. This is a measure of how hard it will be to get on the first page of Google without paying for ads. Create Quality ContentIf you already have a page that aligns with your target keyword’s search intent, update that. Google Ads makes it possible to advertise on the first page of Google. Tip: For a more comprehensive view of SEO performance, connect your Google Search Console and Google Analytics accounts to Semrush’s Organic Traffic Insights tool.