When your website appears on the first page of Google search results, you’re far more likely to get clicks. This is a measure of how hard it will be to get on the first page of Google without paying for ads. Create Quality ContentIf you already have a page that aligns with your target keyword’s search intent, update that. Google Ads makes it possible to advertise on the first page of Google. Tip: For a more comprehensive view of SEO performance, connect your Google Search Console and Google Analytics accounts to Semrush’s Organic Traffic Insights tool.