How to get more value from site visitors with A/B testing

May 07, 2024

A/B testing, also called experimentation, is an important tool to maximize the value of your organic (and paid) traffic and grow your business. You will find the following:Control group: 50 purchases out of 1000 visitors (5% conversion rate) Variant: 70 purchases out of 1000 visitors (7% conversion rate). You can safely implement the review to improve the conversion rate on the checkout.”Example showing product page A with a 5% conversion rate and product page B with a 7% conversion rate. Check if you can set up your A/B testing tool to track all the main metrics, such as site visitors, signups, form completions, and purchases. A/B testing is high up there, as making decisions based on A/B tests poses a low risk.

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