But giving you yet another list with a dozen generic link building strategies won’t be of much help. All link building tactics and strategies actually fall into four very simple buckets: Add, Earn, Ask, Buy. Well, when backlinks are automatically created for you by some software—that is not link building, it’s just SPAM. Start building backlinks in 3 easy stepsSo now you know the theory behind building backlinks. Study the pages that you want to outrankIn the first two steps we focused on building backlinks to your website as a whole.