But how exactly should you format your blog posts to get more engagement and search success? Another element you can add to an “expanded definition” format post is FAQs. You should really focus on writing the best blog post you can. So if we hired a freelance writer to write a 4000-word blog post on “what is a latte,” chances are, it would be too much. Final thoughtsMany of the elements of formatting a blog post for search are not difficult.