How To Focus On What Matters In SEO As AI Accelerates Rapid Change

May 29, 2023

With news emerging weekly about new ways search engines are integrating AI technology and how it will reshape search, SEO pros have a lot to think about. I will unpack eight things right now to focus on and prioritize as we balance the AI boom with our current environment and reality. While you focus on what works today, my message and recommendations are all about balance. Those that get distracted by the new shiny object today and stop doing what works today will lose ground and momentum. However, we’re still in the day-to-day process of optimizing client sites and implementing strategies within what works today to reach goals.

The source of this news is from Search Engine Journal