A thorough competitor analysis will give you a ton of link building ideas and prospects to reach out to. Select Your CompetitorsYour first task in this process is to select up to four competitors you’ll compare your website to. You can skip these pages for now, as we’re looking for content that is more precisely created for link building. Hi [prospect's name],I recently discovered a link to [competitor's website] on your page and noticed their content is slightly outdated. Sign up today and explore the opportunities in your competitors’ backlink profiles.