Use this guide alonside Influencer Analytics to find the perfect influencers for your brand. Why Finding the Right Influencers Is EssentialThe biggest benefit of working with influencers is that they can help you reach the right audience. Working with untrustworthy influencers can damage your brand reputation and end up hurting your sales. Monitor Brand MentionsWebsites and influencers that mention you in a positive light are already aware of your brand and its value. In the “App Center” menu select “Brand Monitoring.”Click “Get started.”Choose “Brand” from the drop-down menu to create a monitoring query.