Read on as we unveil the secrets to finding competitor websites. Dedicated SEO tools: Use tools like SE Ranking’s SEO Competitor Checker to get comprehensive competitor website analysis features. Identifying organic search competitors with Competitive ResearchTo locate your direct and indirect organic competitors, use the Competitive Research tool. To use SE Ranking to identify prominent SERP competitors, navigate to the My Competitors tool and select the SERP Competitors tab. SummaryWhat it all boils down to is this: finding your competitors’ websites will take you far in developing a successful digital strategy.