How to Find & Analyze Competitor Keywords

March 19, 2024

Paid keywords : Keywords that trigger a sponsored result for a site in your analysis. PLA keywords: Keywords that trigger a product listing ad (PLA) for a site in your analysis. How to Do a Competitor Keyword AnalysisA competitor keyword analysis is the process of looking at metrics and SERPs for competitor keywords, with the goal of identifying the best keywords for your own marketing strategy. When you analyze competitor keywords in Semrush, you can see the type of intent:Intent Type Description Keyword Example Informational (I) Keywords used to find information. How to Use Competitor KeywordsHere are three steps to follow after selecting the competitor keywords you want to target:1.

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