A niche is a specialized segment of the market that your business is created to serve. From there, set the minimum website traffic value to 5,000 by going to More filters > Website traffic value and entering 5,000 in the “From” field. But how can you use Ikigai to find a business niche? I won’t get too philosophical here, but answering these questions really helped me choose my first business niche (and helped with life in general). Final thoughtsChoosing a niche for your online business is a matter of some basic research and thoughtful considerations.