How To Do Keyword Research For Very Specific, B2B Audiences (A Case Study)

January 12, 2024

By the end of this, you’ll have a blueprint for navigating complex keyword research, particularly in the tricky business-to-business (B2B) space. The team threw down the gauntlet, challenging us to unearth keywords that would be on the radar of healthcare professionals exclusively. By figuring out which keywords they rank for, we can make an educated guess that these are the same keywords healthcare professionals are looking for. By figuring out which keywords they rank for, we can make an educated guess that these are the same keywords healthcare professionals are looking for. This ‘keyword score’ would be calculated by examining the ranking positions of each keyword across the five targeted medical sites.

The source of this news is from Search Engine Journal