How to Do Digital Marketing Competitor Analysis with Semrush

In the process of creating a digital marketing strategy, most companies conduct a digital marketing competitor analysis. Digital marketing competitor analysis allows you to develop an understanding of the competitive landscape, your competitors’ best marketing practices, and the pitfalls to avoid. In this article, we’ll explore the why and how of digital marketing competitor analysis and look at how to improve your own digital marketing strategy using the Semrush .Trends digital analytics tools. What is Digital Marketing Competitor Analysis? Let’s start with the basics: What is digital marketing competitor analysis?