What Is SEO Competitor Analysis? SEO competitor analysis is the process of researching your competitors to gather insights about their search engine optimization strategies, strengths, and weaknesses. A competitor analysis lets you:Discover your competitors' winning strategies and replicate themDiscover your competitors' weaknesses and capitalize on themBenchmark your current SEO performance against your competitorsUnderstand the overall competitive landscape of your nicheWhy Is SEO Competitor Analysis Important? Insights you gain from an SEO competitor analysis can help you improve your site’s rankings and drive search traffic. How to Run an SEO Competitive AnalysisLet’s walk through the process of performing an SEO competitor analysis.