How to Do a PPC Audit in 10 Steps

To analyze and optimize your pay-per-click (PPC) strategy, follow our 10-step PPC audit checklist. A PPC audit is an in-depth analysis of your PPC campaigns. The 10-Step PPC Audit ChecklistAuditing your PPC campaigns may feel overwhelming. Here’s how:Find Your PPC CompetitorsYou first need to identify who you’re competing against with your PPC ads. Find Wasted SpendThe ultimate goal of a PPC audit is to save money—both by maximizing returns and eliminating wasted spend.