How to dial in your ad messaging in an automated marketing world

Successful elements of great messaging. The power of good ad messaging in 2023Not so long ago, writing ad copy for PPC was somewhat formulaic:Do your keyword research. How to approach messaging testsI recommend taking one approach for social messaging and another for search messaging. See what new insights they've produced and whether there's messaging resonating particularly well with prospects and existing clients. But it won't provide us with the assets of great messaging I've already covered: selling points, stats, etc.