Whether you’re thinking about investing in content marketing or tired of wasting resources on content that goes unnoticed, this blog post offers a sturdy framework for your content strategy. Your content strategy is the roadmap of all your content creation and distribution initiatives. Even though your content strategy is only one part of your overall marketing strategy, it can help improve the performance of multiple marketing channels. How to create a powerful content marketing strategy in 10 simple stepsWe’ll guide you through each phase of crafting a successful content strategy. Define your top-level objectives and KPIsStart building your content strategy by answering this fundamental question: Why create content around your brand?