How to determine the SEO metrics that matter

This article will help you find a way to get away from vanity metrics and determine the SEO metrics that matter. We know they do because:We’ll let our customers define these – so if they matter to our customers, they should matter to us. To set the metrics that matter, you need to revisit our search strategy by:Defining and understanding your audience. You may wish to split these differently based on your customer journey, but these are standard. The customer journey must drive your SEO measurement strategyResearch involving customers and desired audience, even within channels, uncovers customer priorities.