This article will break down the common challenges in schema implementation and how to deploy advanced schema at scale. Lack of synergy between departments often results in sub-optimal schema deployment, and its overall effectiveness is lost even before any benefits are reaped. Deployment at scale should address the schema drift problem, which means your schema cannot be static. Schema deployment can be done through GTM or by embedding the structured data at a page level. Schema completenessOnce you've deployed schema, check if you covered all pages.