How to deliver PPC results to executives: Get out of the weeds

When presenting PPC results to a CMO or VP of marketing, many marketers make the mistake of diving too far into the weeds of their work. They need to know the results, but only as far as they affect the primary KPIs. Data and charts can quickly get overwhelming, and executives need to know, at a glance, what’s important. When your audience is executives, they need to know immediately why you are including a chart and what they should take from it. As nerve-wracking as it can be to deliver results to senior leadership, it can also open doors and opportunities if you nail it.