Most businesses include stakeholders from multiple departments across the company as they create their buyer personas. How businesses put buyer personas into practiceIn practice, buyer personas can help drive many essential processes within a company. Create your own buyer persona templateHaving a buyer persona template is essential before conducting research. Buyer persona template's criteria vary based on business needs and goals, and businesses commonly include various criteria when creating their buyer personas. A free buyer persona template from SemrushSemrush offers a free buyer persona tool for building your buyer personas.