How to create local business content that converts

March 25, 2024

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This article covers strategies for creating localized business content that converts, such as:Providing transparent pricing details. In a world of fabricated social media reactions and fake reviews, forums are among the best places to get honest, unbiased, sales-free advice. Location-specific, trustworthy, authority content can help boost visibility in the SERPs, increase user trust and bring in leads for your business. Dig deeper: How to create local content that builds trust and drives salesIncorporate video into your strategyIn an age of AI-generated content, people want to be able to see that you’re real.

The source of this news is from Search Engine Land