Although the capabilities of generative AI are limited, digital marketers can create Google Sheets/Excel templates and then turn those templates into widgets with ChatGPT coding. A linkable content asset is content that communicates the unique value proposition (UVP) of a company’s owned assets. Create assets: Use a design-thinking method to enable the story to be told by internal and external trusted sources. The story is ready to be told with the assets identified, but now you need to create a content asset. This screenshot shows a template that I had ChatGPT create.