But how do you craft an enticing SEO headline without using clickbait? In this post, we will share some tips on how to create great titles without relying on clickbait. So, clickbait titles may work to get someone to click, but they’re unlikely to create actual engagement. Write great contentYou can’t have a great title without having great content. And of course, a great title can’t exist without great content, so you should focus on that first and foremost!