However, creating an SEO budget isn’t as simple as allocating a set monthly amount. This article tackles the key steps for budgeting SEO in a way that sets your efforts up for success. The ideal SEO budget depends on your needsBudgeting, like auditing and reporting, may not directly boost impressions, rankings, clicks, or conversions in search, but it’s a vital element for any successful SEO campaign. As you plan your budget, note that there are both hard and soft costs beyond those directly involved with SEO. Maximize your investment with a strategic SEO budgetIn the absence of planning, it is hard to budget for SEO.