Follow the tips below to create and execute a symmetrical buyer journey-based content strategy. Awareness stage: ‘I want to learn’Awareness stage user behavior and research needsIn the awareness stage, users are seeking educational content. : Share stage post on Tuesday : Share consideration stage podcast on Facebook. : Share stage on , , and Thursday : Share awareness stage blog post on Facebook and consideration stage podcast on LinkedIn. : Share stage post on and stage on Friday: Share awareness stage video (with included decision stage promo code) on YouTube and Facebook.