Continue reading to learn how to create an effective SEO report that will actually impress your executives. An SEO report provides a detailed overview of a website's search engine optimization (SEO) performance. Traffic Metrics : Details about the volume of organic traffic, sources of traffic, and user behavior (like bounce rate, session duration, etc.). Qualities of a Good SEO Report: The Executive Reporting FrameworkAn executive SEO dashboard has four main qualities that make it perfect for demonstrating your work in a simple, easy-to-understand way. Make it SimpleOnly report on the essential SEO metrics that matter most to your executives.