How to Create a Market Segmentation Strategy

This is where a market segmentation strategy comes into play. A market segment is a group of individuals within a larger target market who share a particular set of characteristics. A 4-step market segmentation strategy & market segmentation exampleWhen it comes to segmenting your audience to prepare for a targeted campaign, intuition and luck will only take you so far. Before we get into the hands on work of developing a strategy, let’s try to come up with a definition for Market Segmentation Strategy. Identify your market’s major segmentsThe broadest level of your market segmentation strategy is the identification process.