How to Conduct Competitive Content Analysis Using MarketMuse

5 min readMarketMuse is the content strategist’s go-to for competitive content analysis, helping them gain a better understanding of their competition and ways to differentiate their content. SERP X-RaySERP X-Ray offers insight into the structure of top-performing pages through the analysis of specific page data. We can see these averaged for the top 20 results and also look at individual pages. Content Score — indicative of content comprehensiveness. What you get is the Content Score, Word Count, and number of mentions for each topic in the topic model.