In this piece, we’ll explain what a content audit is and why it’s important and then give you step-by-step instructions for performing your own. A content audit is a process of systematically inventorying and evaluating your website’s currently published content. If you’ve never done a content audit before, this can sound like a daunting and boring task. (Pro tip: If your site is larger than a few pages, you will likely want to use a content audit tool.) Because your content audit should have hot topics and successful posts at the top of your mind, this is also the perfect time to develop a new content strategy.