How to Conduct a Content Audit: Secrets Learned from Crawling 100,000+ Sites

June 09, 2023

In this conversation, Patrick Hathaway, Director at Sitebulb, and Jeff Coyle, Co-founder of MarketMuse, discuss how to conduct a content audit. The purpose of a content audit is to evaluate the quality and effectiveness of your content. The discussion covers the benefits of using a crawler tool for technical SEO audits, content audits, and improving a website’s content strategy. Technical issues in a website often exist at the template level, so understanding the root cause of problems can help improve the site’s overall performance. “Technical issues almost always exist at the template level,” said Hathaway.

The source of this news is from Market Muse