In this article, we’ll share how to conduct a competitive audit, the tools to do it right, and actionable insights to drive business growth. While preparing your competitive audit, you want to see what potential high-quality backlinks you can acquire to improve your company’s rankings. Define the Audit GoalsOutline clearly why you're running the competitive audit, what you’re trying to accomplish, and how you'll measure the outcomes. Identify Critical Action ItemsBased on the insights gained from the competitive audit, identify key action items that will help you achieve your goals. You can set a schedule for updating the essential elements of your competitive audit, like organic search or advertising performance.