Why Compare Search Terms Using Google Trends? Here are some key advantages to using Google Trends to compare search terms. Navigating Google Trends for Search Term ComparisonNow that we’re clear on the benefits of comparing two keywords with Google Trends, let’s look at how it’s done. Head to Google TrendsFirst, go to the Google Trends homepage, and click “Explore” in the top navigation bar. Interpreting Google Trends DataNow that you know how to compare search terms with Google Trends, let’s explore some examples of how you might extract meaningful insights from your results.