How to communicate Google core updates to executives

Here’s how to use Google updates as another opportunity to drive product- or marketing-focused strategy within your organization. The best time to communicate about a core update is when Google has made the announcement. When informing your management or stakeholders about core updates (or any other broad change like the reviews or helpful content updates), lay out the overall timing and goals of these updates and any historical context. A statement that Google releases these broad core updates several times a year. Dig deeper: Google says you can recover from core updates without a new core update