How marketers use Excel to help with keyword researchTraditionally, Excel has been an invaluable keyword research tool. AI doesn’t replace Excel, it enhances itAI doesn’t replace Excel in keyword research; it supplements and enhances its capabilities. CONCATENATEIn keyword research, the CONCATENATE function in Excel is often used to create new keyword combinations, typically for long-tail keywords. Combining AI with traditional Excel methods can achieve a deeper, more nuanced analysis of your keyword research data. Excel and AI: Better togetherIt's clear that Excel and AI have significant roles in modern keyword research.