Below, I’ll cover how you can build your own SEO second brain. Why you should consider building an SEO second brainBefore building a second brain, let’s examine what an organic brain excels at and where it falls short. Start with the following steps and tips:Selecting the right tools to suit the way you workStructuring your second brain with the PARA systemOperating your second brain: Start with idea capturingA quick walkthrough of my own SEO second brainYou can use plenty of systems and platforms to build a second brain. I use Notion to build my SEO second brain (and operate most of my SEO projects), so I’ll use examples from Notion throughout this article. Operating your second brain: Start with idea capturingLet’s say you’ve built an SEO second brain of your own.