How to build your own SEO ‘second brain’ (and why you need it)

Below, I’ll cover how you can build your own SEO second brain. Why you should consider building an SEO second brainBefore building a second brain, let’s examine what an organic brain excels at and where it falls short. Start with the following steps and tips:Selecting the right tools to suit the way you workStructuring your second brain with the PARA systemOperating your second brain: Start with idea capturingA quick walkthrough of my own SEO second brainYou can use plenty of systems and platforms to build a second brain. I use Notion to build my SEO second brain (and operate most of my SEO projects), so I’ll use examples from Notion throughout this article. Operating your second brain: Start with idea capturingLet’s say you’ve built an SEO second brain of your own.