Yes, internal links CAN help build topical authority for your website. Internal linking is a very important aspect of SEO (Search Engine Optimization) that helps build topical authority on your website. How To Use Internal Linking To Build Topical Authority in SEOSo how do you use internal linking to build topical authority in SEO? Don’t overdo it with internal links, or you could annoy your readers and weaken your topical authority. For more bonus tips on how to do internal linking right, you might want to read our in-depth post about the do’s and don’ts of internal linking.