This article will explain the three stages of a website launch and how SEO should play a part in each stage:The strategy phaseThe build phaseThe launch phaseIf your company is launching a new website and you want to advocate for SEO during the process, read on. Then you must do the heavy lifting of refining that keyword list with the right SEO tools. I’ll use a fictional power tools website as an example of how you might architect a site using keyword research. If you ran a power tools company that sold cordless power tools, electric power tools and gas-powered tools, then your keyword research would likely show that you want to go after key terms like “cordless power tools,” “electric power tools” and “gas-powered tools,” among others. Below is a graphic illustrating the landing pages and subpages to be developed on the power tools website.