How To Build Authorship As A Travel Brand

During the Helpful Content Update of September 2023, many travel websites were impacted. I ran a small study of more than 100 travel websites, and found that more websites in travel benefited from the update than lost out – but those who did see decreases saw large traffic drops. The Importance Of Authorship In Travel ContentWhen people find your travel brand online through your website or other content, they are more likely to buy something or think about buying if they believe your brand is real and that experts are behind the advice and services you provide. Person Schema (Schema.org/Person)This schema is used to describe a person. worksFor : An organization the person works for (can be used to tie the author to a brand or website).