This article will explain why maintaining client trust is critical to building a strong agency and culture. They are always professional and maintain confidence in sensitive situations.”: Do clients feel confident that you can be trusted? The first three items we covered – credibility, reliability, and intimacy – build trust. Set clear expectations and timing: Following up meetings with summary recaps can help build trust. While the focus of this article has been on building and maintaining client trust, these same principles apply to building trust with employees, as well.