By leveraging ecommerce email marketing, online retailers can build a powerful strategy for generating engagement, driving sales, and increasing customer loyalty. Ecommerce email marketing is the practice of sending marketing messages to a targeted list of email subscribers. Build an Email ListBuilding an email list is the central process for growing your audience and using email marketing effectively. Choose an Email Marketing PlatformNext, use the right tools to plan, manage, and track your ecommerce email campaigns. Ecommerce Email Marketing Best PracticesA successful email marketing campaign requires business acumen, technical know-how, and creativity.