How to Build an Effective Content Marketing Funnel [Data + Guide]

February 23, 2024

In this article, we’ll explain how to build a content marketing funnel that generates brand awareness, leads, and sales. The main content marketing funnel stages are:Top of the funnel (ToFu) : Content that builds awareness of the problem you can solve: Content that builds awareness of the problem you can solve Middle of the funnel (MoFu) : Content that generates interest in your products or services: Content that generates interest in your products or services Bottom of the funnel (BoFu): Content that persuades prospects to become customersBelow is a visual representation of a content marketing funnel. Creating ToFu ContentTo attract users at the top of the content marketing funnel, choose content ideas that are relevant to your business. Middle-of-the-Funnel ContentIn the middle of the content marketing funnel, users have identified the need for a particular product or service. Analyze Your Competitors’ ContentGet insights and inspiration for your own content marketing funnel by analyzing competitors’ content.

The source of this news is from Semrush