As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. The big accounts can create risk if you’re hiring against them. Transparency with your teamTo build a resilient agency, you must care for your people – even in tougher times. Running a successful digital marketing agency long-termAs you navigate periods of growth and downturns, it’s important to set yourself up for success past the one-year or five-year mark and even longer. By hiring appropriately, adapting to a changing environment, having strong values, and keeping tabs on your finances, you can run a successful digital marketing agency in 2024 and beyond.