The difference between a go-to-market strategy and a product launch strategy is a matter of scale and focus. On the other hand, a product launch strategy is one component of the go-to-market strategy, focusing specifically on introducing a new product. While the go-to-market strategy is comprehensive, the product launch strategy is a focused plan for the successful introduction of a specific product. Your Go-to-Market Strategy TemplateWhether you’re launching a new business, or taking an existing business into a new market, your go-to-market strategy will provide you with a clear direction and help mitigate risk. Continue to Improve your Go-to-Market Strategy with Data-Driven InsightsYour go-to-market strategy will take time to create.